Lundgren, Regina E., 1959-
Risk communication : a handbook for communicating environmental, safety, and health risks / Regina E. Lundgren, Andrea H. McMakin. - Sixth edition. - 1 online resource (xxiii, 517 pages)
Includes bibliographical references and index.
Introduction -- Approaches to communicating risk -- Laws that mandate risk communication -- Constraints to effective risk communication -- Ethical issues -- Principles of risk communication -- Determine purpose and objectives -- Analyze your audience -- Develop your message -- Determine the appropriate methods -- Set a schedule -- Develop a communication plan -- Information materials -- Visual representations of risks -- Face-to-face communication -- News media -- Stakeholder participation -- Technology-assisted communication -- Social media -- Partnerships -- Evaluation of risk communication efforts -- Emergency risk communication -- International risk communication -- Public health campaigns.
9781119456131 1119456134 9781119456148 1119456142
Risk communication--Handbooks, manuals, etc.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Risk communication.
Handbooks and manuals.
Handbooks and manuals.
Electronic books.
Electronic books.
T10.68
658.4/08
Risk communication : a handbook for communicating environmental, safety, and health risks / Regina E. Lundgren, Andrea H. McMakin. - Sixth edition. - 1 online resource (xxiii, 517 pages)
Includes bibliographical references and index.
Introduction -- Approaches to communicating risk -- Laws that mandate risk communication -- Constraints to effective risk communication -- Ethical issues -- Principles of risk communication -- Determine purpose and objectives -- Analyze your audience -- Develop your message -- Determine the appropriate methods -- Set a schedule -- Develop a communication plan -- Information materials -- Visual representations of risks -- Face-to-face communication -- News media -- Stakeholder participation -- Technology-assisted communication -- Social media -- Partnerships -- Evaluation of risk communication efforts -- Emergency risk communication -- International risk communication -- Public health campaigns.
9781119456131 1119456134 9781119456148 1119456142
Risk communication--Handbooks, manuals, etc.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Risk communication.
Handbooks and manuals.
Handbooks and manuals.
Electronic books.
Electronic books.
T10.68
658.4/08