MARKETING SEMIOTICS: SIGNS, STRATEGIES AND BRAND VALUE (Record no. 41536)

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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0199566501
082 ## - CLASSIFICATION NUMBER
Call Number 658.8 O86
100 ## - AUTHOR NAME
Author OSWALD, L.R
245 #0 - TITLE STATEMENT
Title MARKETING SEMIOTICS: SIGNS, STRATEGIES AND BRAND VALUE
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NEW YORK
Publisher Oxford University Press
Year of publication 2012
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii+218p.,22x15Cms.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Circulation Status Permanent Location Current Location Entry Date Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
      CENTRAL LIBRARY CENTRAL LIBRARY 2015-04-01 NITK STUDENTS CO-OPERATIVE SOCIETY LTD., 995.00 658.8 O86 101469 Books