Central Library

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Record no. 48127)

000 -LEADER
fixed length control field 00496 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210603143425.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200229b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789332542204
082 ## - CLASSIFICATION NUMBER
Call Number 658.8 K24S C1-C5
100 ## - AUTHOR NAME
Author Keller, Kevin L.
245 ## - TITLE STATEMENT
Title Strategic Brand Management: Building, Measuring, and Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Publisher Pearson
Year of publication 2019
Place of publication Noida
300 ## - PHYSICAL DESCRIPTION
Number of Pages p.586
700 ## - AUTHOR 2
Author 2 Parameswaran, Ambi M G,
700 ## - AUTHOR 2
Author 2 Jacob, Isaac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Circulation Status Permanent Location Current Location Location Entry Date Source of acquisition Full call number Accession Number Koha item type Department
      CENTRAL LIBRARY CENTRAL LIBRARY General Section 2019-12-06 91 658.8 K24S C1-C5 105177 Books School of Management
      CENTRAL LIBRARY CENTRAL LIBRARY General Section 2019-12-06 91 658.8 K24S C1-C5 105178 Books School of Management
      CENTRAL LIBRARY CENTRAL LIBRARY General Section 2019-12-06 91 658.8 K24S C1-C5 105179 Books School of Management
      CENTRAL LIBRARY CENTRAL LIBRARY General Section 2019-12-06 91 658.8 K24S C1-C5 105180 Books School of Management
      CENTRAL LIBRARY CENTRAL LIBRARY General Section 2019-12-06 91 658.8 K24S C1-C5 105181 Books School of Management