| 000 -LEADER |
|---|
| fixed length control field |
00574nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190703s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788120327993 |
| 082 ## - CLASSIFICATION NUMBER |
|---|
| Call Number |
658.8 K88M |
| 100 ## - AUTHOR NAME |
|---|
| Author |
Kotler,Philip |
| 100 ## - AUTHOR NAME |
|---|
| Author |
Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi |
| Publisher |
Prentice Hall of india |
| Year of publication |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
p i20 |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Marketing Research and Forcasting |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Crafting and Brand Positiong |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Dealing with Competition |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Designing and Managing services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Donated Books |
