Mixed Method Research Design (Record no. 50663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03304nam a22004815i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-02687-9 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131118s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319026879 |
| -- | 978-3-319-02687-9 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.83 |
| 100 1# - AUTHOR NAME | |
| Author | Sreejesh, S. |
| 245 10 - TITLE STATEMENT | |
| Title | Mixed Method Research Design |
| Sub Title | An Application in Consumer-Brand Relationships (CBR) / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIII, 174 p. 27 illus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Introduction -- Literature Review -- Theoretical Development and Hypotheses -- Research Methodology -- Analysis and Results -- Discussion, Implications and Conclusions. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Mohapatra, Sanjay. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-319-02687-9 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market research. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Personnel management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market Research/Competitive Intelligence. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Human Resource Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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