Internal Brand Management in an International Context (Record no. 50712)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03343nam a22004575i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-00754-6 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131029s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658007546 |
| -- | 978-3-658-00754-6 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Ravens, Christina. |
| 245 10 - TITLE STATEMENT | |
| Title | Internal Brand Management in an International Context |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXI, 323 p. 49 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Innovatives Markenmanagement ; |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Brand citizenship behavior - definitional foundation and conceptualization -- Brand commitment - A central determinant of brand citizenship behavior -- Brand commitment determinants -- Cultural values - value based operationalization of culture as measurement instruments for internal branding model -- Brand commitment in an international context. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Employees with a sound knowledge of strong commitments to a brand are likely to display behaviors that conform to a brand's identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. Christina Ravens analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further shows the impact on individual's cultural values on brand commitment which is an antecedent to brand citizenship behavior.         Contents �         A Central Determinant of Brand Citizenship Behavior �         Brand Commitment Determinants �         Value Based Operationalization of Culture as Measurement Instruments for Internal Branding Model �         Brand Commitment in an International Context     Target Grups �         Researchers and students in the fields of marketing and management �         Executives in these areas     The Author Dr. Christina Ravens wrote her dissertation under the supervision of Prof. Dr. Manfred Kirchgeorg at the Chair of Marketing Management at HHL Leipzig Graduate School of Management. . |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-00754-6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 912 ## - | |
| -- | ZDB-2-SBE |
No items available.