Aerospace Marketing Management (Record no. 51320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03424nam a22005895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-01354-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131112s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319013541 |
| -- | 978-3-319-01354-1 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Malaval, Philippe. |
| 245 10 - TITLE STATEMENT | |
| Title | Aerospace Marketing Management |
| Sub Title | A Handbook for the Entire Value Chain / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XV, 590 p. 375 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Management for Professionals, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | 1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools. |
| 700 1# - AUTHOR 2 | |
| Author 2 | B�enaroya, Christophe. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Aflalo, Jonathan. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-319-01354-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Transportation. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Project management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Production management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Aerospace engineering. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Astronautics. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Aerospace Technology and Astronautics. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Operations Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Transportation. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Project Management. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 2192-8096 |
| 912 ## - | |
| -- | ZDB-2-SBE |
No items available.