Basic Marketing (Record no. 62604)
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000 -LEADER | |
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fixed length control field | 00547nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20201005115502.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201005b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8174730206 |
082 ## - CLASSIFICATION NUMBER | |
Call Number | 658.4 C18B |
100 ## - AUTHOR NAME | |
Author | Cannon, Tom |
245 ## - TITLE STATEMENT | |
Title | Basic Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 3 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi |
Publisher | A.I.T.B.S. Publishers & Distributors |
Year of publication | 1995 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | p.463 |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
keywords | Industrial Markets |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
keywords | Test Marketing |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
keywords | Strategic Marketing |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
keywords | Marketing Planning |
650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
keywords | Sales Promotion |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Donated Books |
Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|
| | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2020-09-25 | 658.4 C18B | G01482 | Donated Books |