SERVICES MARKETING - (Record no. 7216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00373nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190706s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-07--70099 |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658.8 Z65 |
| 100 ## - AUTHOR NAME | |
| Author | ZEITHAML, V.A. & OTHERS |
| 245 #0 - TITLE STATEMENT | |
| Title | SERVICES MARKETING - |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Publisher | Tata McGraw-Hill |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii+763p., 23x18Cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| -- | DDC |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Location | Entry Date | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | REFERENCE | 2012-10-31 | NITK STUDENTS CO-OPERATIVE SOCIETY LTD., | 550.00 | 658.8 Z65 | 096203 | Reference Books |