Global electronic commerce : theory and case studies / J. Christopher Westland, Theodore H.K. Clark.
By: Westland, J. Christopher [author.]
.
Contributor(s): Clark, Theodore H. K | IEEE Xplore (Online Service) [distributor.] | MIT Press [publisher.].
Material type: 
BookPublisher: Cambridge, Massachusetts : MIT Press, c1999Distributor: [Piscataqay, New Jersey] : IEEE Xplore, [1999]Description: 1 PDF (xi, 592 pages) : illustrations.Content type: text Media type: electronic Carrier type: online resourceISBN: 9780262286015.Subject(s): Electronic commerceGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.8/00285 Online resources: Abstract with links to resource Also available in print.Summary: Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
Includes bibliographical references (p. [581]-585) and index.
Restricted to subscribers or individual electronic text purchasers.
Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
Also available in print.
Mode of access: World Wide Web
Description based on PDF viewed 12/29/2015.
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