ZIKMUND, W.G. <br/><br/>
CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING MARKETING STRATEGY AND INFORMATION 

 - NEW DELHI  Wiley  2010 
 - xix+179p.,24x18Cms. 
<br/><br/><label>ISBN: </label>978812652805 
<br/><br/><label>Dewey Class. No.: </label>658 Z69