Keller, Kevin L. <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 

 - 4th Ed. 
 - Noida  Pearson  2019 
 - p.586 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Dewey Class. No.: </label>658.8 K24S C1-C5