Product Variety in Automotive Industry Understanding Niche Markets in America / [electronic resource] :
by Marco Guerzoni.
- XI, 63 p. 1 illus. online resource.
- SpringerBriefs in Business, 2191-5482 .
- SpringerBriefs in Business, .
Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion.
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
9783319019079
10.1007/978-3-319-01907-9 doi
Business. Market research. Management. Industrial management. Production management. Automotive engineering. Industrial organization. Business and Management. Innovation/Technology Management. Industrial Organization. Automotive Engineering. Market Research/Competitive Intelligence. Operations Management.