A Journey Through Cultures Metaphors for Guiding the Design of Cross-Cultural Interactive Systems / [electronic resource] :
by Luciana Cardoso de Castro Salgado, Carla Faria Leit�ao, Clarisse Sieckenius de Souza.
- XIV, 130 p. online resource.
- Human-Computer Interaction Series, 1571-5035 .
- Human-Computer Interaction Series, .
Preface -- Introduction -- Semiotic Engineering and Culture -- Cultural Viewpoint Metaphors -- A Case Study: Re-designing the AVIS Website -- Final Discussion -- Index.
A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a 'design for each' or a 'design for all' strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM - the Cultural Viewpoint Metaphors perspective - the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors' potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors' own work in HCI and Semiotic Engineering. Luciana Salgado, Carla Leit�ao and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Inform�atica of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).
9781447141143
10.1007/978-1-4471-4114-3 doi
Computer science. User interfaces (Computer systems). Computers and civilization. Computational linguistics. Cultural studies. Computer Science. User Interfaces and Human Computer Interaction. Computers and Society. Computational Linguistics. Cultural Studies.