000 00376nam a2200133Ia 4500
008 190711s9999 xx 000 0 und d
020 _a0199566501
082 _a658.8 O86
100 _aOSWALD, L.R
245 0 _aMARKETING SEMIOTICS: SIGNS, STRATEGIES AND BRAND VALUE
260 _aNEW YORK
_bOxford University Press
_c2012
300 _axii+218p.,22x15Cms.
942 _cBK
_2DDC
999 _c41536
_d41536