000 | 00496 a2200181 4500 | ||
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999 |
_c48127 _d48127 |
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005 | 20210603143425.0 | ||
008 | 200229b ||||| |||| 00| 0 eng d | ||
020 | _a9789332542204 | ||
082 | _a658.8 K24S C1-C5 | ||
100 | _aKeller, Kevin L. | ||
245 | _aStrategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
250 | _a4th Ed. | ||
260 |
_bPearson _c2019 _aNoida |
||
300 | _ap.586 | ||
700 | _aParameswaran, Ambi M G, | ||
700 | _aJacob, Isaac | ||
942 | _cBK |