000 03365nam a22005775i 4500
001 978-3-642-33233-3
003 DE-He213
005 20200420211738.0
007 cr nn 008mamaa
008 121230s2013 gw | s |||| 0|eng d
020 _a9783642332333
_9978-3-642-33233-3
024 7 _a10.1007/978-3-642-33233-3
_2doi
050 4 _aHD28-70
072 7 _aKNT
_2bicssc
072 7 _aJFD
_2bicssc
072 7 _aBUS070060
_2bisacsh
082 0 4 _a658
_223
100 1 _aPortmann, Edy.
_eauthor.
245 1 4 _aThe FORA Framework
_h[electronic resource] :
_bA Fuzzy Grassroots Ontology for Online Reputation Management /
_cby Edy Portmann.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2013.
300 _aXXVI, 202 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aFuzzy Management Methods
505 0 _aThe Social Semantic Web -- Fundamentals of Fuzzy Clustering Methods -- Online Reputation Analysis -- Requirements for Online Reputation Analysis -- Fuzzy Online Reputation Analysis Framework -- The YouReputation Prototype -- Conclusion.  .
520 _aOnline reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area.
650 0 _aBusiness.
650 0 _aMarketing.
650 0 _aIndustrial management.
650 0 _aInformation storage and retrieval.
650 0 _aUser interfaces (Computer systems).
650 0 _aArtificial intelligence.
650 0 _aComputational intelligence.
650 1 4 _aBusiness and Management.
650 2 4 _aMedia Management.
650 2 4 _aMarketing.
650 2 4 _aInformation Storage and Retrieval.
650 2 4 _aUser Interfaces and Human Computer Interaction.
650 2 4 _aComputational Intelligence.
650 2 4 _aArtificial Intelligence (incl. Robotics).
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642332326
830 0 _aFuzzy Management Methods
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-33233-3
912 _aZDB-2-SBE
942 _cEBK
999 _c50486
_d50486