000 | 02402nam a22004455i 4500 | ||
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001 | 978-1-4614-5125-9 | ||
003 | DE-He213 | ||
005 | 20200420211742.0 | ||
007 | cr nn 008mamaa | ||
008 | 121205s2013 xxu| s |||| 0|eng d | ||
020 |
_a9781461451259 _9978-1-4614-5125-9 |
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024 | 7 |
_a10.1007/978-1-4614-5125-9 _2doi |
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050 | 4 | _aHF5410-5417.5 | |
072 | 7 |
_aKJS _2bicssc |
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072 | 7 |
_aKJSM _2bicssc |
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072 | 7 |
_aBUS043000 _2bisacsh |
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082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aSamli, A. Coskun. _eauthor. |
|
245 | 1 | 0 |
_aInternational Consumer Behavior in the 21st Century _h[electronic resource] : _bImpact on Marketing Strategy Development / _cby A. Coskun Samli. |
264 | 1 |
_aNew York, NY : _bSpringer New York : _bImprint: Springer, _c2013. |
|
300 |
_aXX, 170 p. 79 illus., 59 illus. in color. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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520 | _aOver the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aIndustrial management. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aMedia Management. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9781461451242 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4614-5125-9 |
912 | _aZDB-2-SBE | ||
942 | _cEBK | ||
999 |
_c50763 _d50763 |