000 02819nam a22004935i 4500
001 978-3-319-03901-5
003 DE-He213
005 20200420211750.0
007 cr nn 008mamaa
008 140102s2014 gw | s |||| 0|eng d
020 _a9783319039015
_9978-3-319-03901-5
024 7 _a10.1007/978-3-319-03901-5
_2doi
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
082 0 4 _a650
_223
100 1 _aCronin, Mary J.
_eauthor.
245 1 0 _aTop Down Innovation
_h[electronic resource] /
_cby Mary J Cronin.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2014.
300 _aVII, 77 p. 4 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringerBriefs in Business,
_x2191-5482
505 0 _aThe Challenge of Innovation -- Ford Finds Its Connection -- Netflix Switches Channels -- Nokia Drops the Torch -- Amazon Fast Tracks Information -- Stanford Spins out a Higher Education Tsunami -- Conclusion.
520 _aThis Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen's pioneering Innovator's Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aManagement.
650 0 _aIndustrial management.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness and Management, general.
650 2 4 _aInnovation/Technology Management.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783319039008
830 0 _aSpringerBriefs in Business,
_x2191-5482
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-319-03901-5
912 _aZDB-2-SBE
942 _cEBK
999 _c51200
_d51200