000 03317cam a2200553 i 4500
001 on1246674288
003 OCoLC
005 20220711203149.0
006 m o d
007 cr |||||||||||
008 210325t20212021enka ob 001 0 eng
010 _a 2021012022
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dOCLCF
_dDG1
_dYDX
020 _a9781119758327
_qelectronic book
020 _a1119758327
_qelectronic book
020 _a9781119758310
_qelectronic book
020 _a1119758319
_qelectronic book
020 _a9781119758372
_qelectronic book
020 _a1119758378
_qelectronic book
020 _z9781119758334
_qhardcover
029 1 _aAU@
_b000069053721
035 _a(OCoLC)1246674288
042 _apcc
050 0 4 _aHF5351
_b.K3237 2021
082 0 0 _a658/.0557
_223
049 _aMAIN
100 1 _aKaufmann, Uwe H.,
_eauthor.
_94786
245 1 0 _aData analytics for organisational development :
_bunleashing the potential of your data /
_cUwe H. Kaufmann, Amy B.C. Tan.
246 3 _aData analytics for organizational development
264 1 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley & Sons, Ltd.,
_c2021.
264 4 _c©2021
300 _a1 online resource (xvi, 345 pages) :
_billustrations (some color)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Data analytics has become central to the operation of most businesses and an increasingly necessary skill that every manager should have. More and more organizations are also seeing the need to collect data on their operational environment and are widening the scope of their data analytics activities. Some researchers used to suggest that data analytics is mainly about the handling of user data produced by Customer Relationship Management (CRM) and similar systems and turning these into customer intelligence. The scope of data analytics, however, has now opened up to include all functions of an organization. Not only is there a move from the so-called Big Data analytics to analytics of any kind of data, there is also a healthy trend towards involving all levels of management and even staff into this not-so-new field of information management. This practical guide introduces a methodical process for gathering, screening, transforming and analyzing the correct set of data to ensure that they are a reliable variable for business decision-making."--
_cProvided by publisher.
588 _aDescription based on online resource; title from digital title page (viewed on August 16, 2021).
650 0 _aBusiness enterprises
_xData processing.
_94787
650 0 _aOrganizational change.
_94788
650 7 _aBusiness enterprises
_xData processing.
_2fast
_0(OCoLC)fst00842543
_94787
650 7 _aOrganizational change.
_2fast
_0(OCoLC)fst01047828
_94788
655 4 _aElectronic books.
_93294
700 1 _aTan, Amy B. C.,
_eauthor.
_94789
776 0 8 _iPrint version:
_aKaufmann, Uwe H.
_tData analytics for organisational development
_dChichester, West Sussex, United Kingdom : Wiley, 2021
_z9781119758334
_w(DLC) 2021012021
856 4 0 _uhttps://doi.org/10.1002/9781119758327
_zWiley Online Library
942 _cEBK
994 _aC0
_bDG1
999 _c68342
_d68342