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MARKETING SEMIOTICS: SIGNS, STRATEGIES AND BRAND VALUE

By: OSWALD, L.R.
Material type: materialTypeLabelBookPublisher: NEW YORK Oxford University Press 2012Description: xii+218p.,22x15Cms.ISBN: 0199566501.DDC classification: 658.8 O86
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658.8 O86 (Browse shelf) Available 101469

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